Item(s) have been added to cart. Please Go to Cart to checkout, else Continue Shopping
Validity 3 months
Corporate Purchase Only. Write to Us!

If you have an account on Mooments, login to access eGiftCard

Item was added to cart.

Item is already in cart.

  1. Visit any of the POPULAR bookstores and UrbanWrite stores in Singapore only. Store locations:
  2. Once you complete your shopping, please proceed to the cashier counter
  3. Open your Mooments eGiftCard and click on "Click to Redeem" button. You will be directed to POPULAR E-Voucher page containing a QR code
  4. Present the QR code to the cashier for scanning
  5. Once the cashier scans your E-Voucher into the system, E-Voucher S$ value will be applied as discount on your bill

POPULAR Holdings is a Singapore-based company that publishes, distributes, and retails books for both the educational and general fiction markets in Singapore, Malaysia, Hong Kong and other parts of the world. It has subsidiaries in countries such as Canada, the People’s Republic of China, Malaysia, and Singapore.

The first POPULAR bookstore was set up in 1936 by Mr Chou Sing Chu in North Bridge Road, focusing on retailing Chinese books and stationery. In 2006, POPULAR successfully organised the inaugural BookFest@Singapore and BookFest@Malaysia. BookFest soon became a platform for established publishers to showcase their latest publications and renowned authors to meet and interact with the readers. The inaugural BookFest@Hong Kong was organised in 2008. By 2009, the annual BookFest has become a major event of the book industries in Singapore, Malaysia and Hong Kong.

POPULAR currently carries out its publishing activities through subsidiaries operating in Singapore, Malaysia, Hong Kong, Macau, Taiwan and Canada. Its bookstore operations currently have a network of over 187 POPULAR bookstores in Singapore, Malaysia and Hong Kong. Its businesses span across retail, distribution, publishing, property and food and beverage.

  1. eGiftCard validity showcased on Mooments URL to be considered final, and adhered to accordingly.
  2. Redeemable at all POPULAR bookstores and UrbanWrite stores in Singapore only.
  3. Redemption is not applicable at the self-checkout kiosk.
  4. Not exchangeable for cash and not refundable for any unused balance (one-time use only)
  5. Multiple POPULAR Gift Cards from Mooments can be used in a single transaction.
  6. Not valid for purchase of Gift Vouchers or application / renewal/ replacement of POPULAR Card.